The shape of a Crazy Simple book.

A Crazy Simple book is not a memoir. It is not a TED talk in prose form. It is not a list of tactics dressed up as a methodology. The catalog accepts a specific shape, and the shape is enforced before a manuscript enters Polish.

The five-section chapter spine

Every chapter opens on a story with named characters and measured outcomes. The story is followed by the science, then the named framework, then a client application with real numbers, then a copy-and-paste AI prompt the reader can run before they close the book.

A named framework

The book teaches one model with three to five named pillars. The reader walks away with a name they can repeat to a friend. A list of tactics is not a framework. A list of tactics is a blog post.

A working Story Bank

At least thirty real transformations. Each entry has a name, a starting point, an intervention, and a measured result. The Story Bank carries the book. The framework gives the book its bones.

One AI prompt per chapter

Not a summary. Not a reflection. A working prompt the reader can paste into Claude or ChatGPT inside the next ten minutes and get a usable result. The prompt is the difference between a book that is read and a book that is acted on.