Voice and craft
Why the voice rules are not negotiable.
The imprint will reject a manuscript on em-dash count alone. It will reject a manuscript on bullet prose alone. The rules sound petty until you sit on the other side of three hundred pages with no voice anchor and watch a reader put a book down at chapter four.
What each rule actually costs you
Active voice is the cheapest of the five. The cost is one extra second per sentence to name the actor. The buy-back is a manuscript that reads like a person, not a memo.
No em-dashes is the rule that draws the most pushback. Em-dashes feel sophisticated. They are, in fact, the comma's cousin that an author uses when the sentence has not been thought through. Every em-dash is a missed structural decision. Remove them and the sentence either tightens or splits in two. Both improvements.
What the reader feels
The reader does not catalog the rules. The reader feels the cumulative effect. The voice stays the same person across three hundred pages. The book finishes. The reader recommends it.
Why the editorial team holds the line
The five voice rules are the rules every author on the imprint agreed to before they signed. The editorial team is not editing for taste. The team is editing against a public, documented constraint. That is the only kind of editing an author can trust.