A production manager, editorial team, designer, launch operator, dedicated VA, and AI agent infrastructure built around the kind of book this imprint publishes. Your job is to write the book, and then be the author. The team carries the rest.
The editorial team reviews every application in seven business days. The imprint accepts a finite number of authors per year, and the calendar fills earlier than most expect.
Imprint colophon
Plainspoken voice. Locked rules. One framework. Thirty stories. A team that ships.
Est. 2025 · Aaron Cuha
The scene
You closed the laptop two hours ago, and you opened it again because you could not sleep. The Google Doc titled BOOK_DRAFT has not moved in fourteen months.
You know why. The fix is not more grit.
You sit down to write and there is no scaffold telling you which chapter is next, what shape each chapter takes, or where the story goes. Every page becomes a fresh act of invention.
Without rules, you sound like a different person in every chapter. The reader feels the inconsistency before they can name it, and quietly puts the book down.
The book ships. You post about it twice. Three weeks later it is gone from search results and the sales tail is flat. The book sits in a warehouse like a trophy nobody wanted.
The guide
The configuration exists because the failure modes of expert publishing are predictable, and a single person cannot guard against all of them at once. A book needs a writer, an editor, a designer, a production manager, a launch operator, and a marketing engine that runs while the author is on a podcast.
The imprint provides the second six. You provide the first.
Your job is to write the book. And then be the author.
The plan
Every author who comes through the imprint follows the same eleven-step path. The path does not change. The execution changes by tier. You are never guessing what is next, because the next step is always named, and the next owner is always named with it.
Submit your topic, the reader you write for, and the transformation you want them to have. The editorial team reviews every application inside seven business days.
Voice diagnostic, audience audit, framework draft, and a sample chapter. The in-app coach walks you through every prompt.
Your Discover package goes to the editorial gate. The gate protects every author already inside the imprint.
Title, subtitle, full chapter outline, framework diagram, and a Story Bank with at least thirty tagged stories.
You write thirty to thirty-three chapters in your voice. The coach scans every section and flags voice drift the moment it appears.
The editorial team assembles the master manuscript, the workbook, and the Coach Edition if your tier includes it.
Line edit, cover design, interior layout, author photos, back cover copy, and foreword coordination.
Landing page, email nurture, ARC reader team, podcast media kit, speaker one-sheet, and the social rollout calendar.
ISBN registration, Amazon and IngramSpark distribution, library channel access, and audiobook narration where included.
Launch week runs through the team. ARC reviews live in 72 hours. Your job is to do the podcasts and show up for the readers.
The book becomes the front door to a business. Keynotes, cohorts, certifications, audiobook, Spanish edition, and the second book if you want one.
The team
Roles defined around the actual work of finishing an expert book, polishing it to imprint standard, and putting it in the hands of readers who needed it five years ago.
Owns your timeline from acceptance to launch week. Runs the weekly cadence. Protects the writing hours from the project work that would otherwise eat them.
Locks your voice in Discover, holds it through every section scan, and runs the final review pass before files reach the printer.
Builds the cover, the interior layout, the author photos, and the asset suite the launch operator needs in week one of launch.
Stands up the engine that sells the book. Landing page, email nurture, ARC reviewer team, podcast media kit, and the daily Amazon and Goodreads optimization that runs through the first thirty days.
Inboxes the questions the author should not be answering. Schedules the podcasts. Keeps the calendar honest during launch week so the author does the work only the author can do.
One agent writes the press release in the locked voice. Another drafts the email sequence. A third writes thirty days of social posts pulled from the Story Bank. The agents do the volume work the team used to outsource to a marketing department.
Three paths
You pick the one that fits the time you have, the team around you, and the stage of your business. Each path produces a finished book. The team scope changes. The eleven steps do not.
For the operator who is going to write the book themselves and wants the system, not a co-pilot.
The in-app coach. The full eleven-step plan. The voice diagnostic, the Story Bank, the framework workshop. Entry to the editorial gate at the end of Discover.
For the author who wants speed, an editorial team, and a launch built around them.
Everything in Path 01, plus active editorial through every phase, a production manager running the timeline, a designer on the cover and interior, and a launch operator standing up the engine.
For the author treating this as a business investment, not a book project.
Everything in Path 02, plus the full ecosystem build. The team stands up the launch business around the book. The author shows up to be the author.
Path selection happens after the editorial team reads your project on the discovery call. You are not picking a tier on the website. You are getting matched to the path that produces the right book.
Two outcomes
The book is not the goal. The new professional identity on the other side of the book is the goal.
Inside the imprint
Outside the imprint
Who this is for
You are an expert with a real body of work, an audience already paying attention, and a transformation you can document with names, numbers, and dates. You are willing to live with the voice rules. You are looking at the book as the front door to a business, not a hobby retirement project.
You are not writing a memoir. You are not writing a motivational TED talk in book form. You are not asking the team to ghostwrite the book in someone else's voice. You are not trying to compress the entire project into a single quarter.
Minimum bar
The five constraints
Five constraints define every title the imprint publishes. They are the reason readers finish the books, act on the books, and refer the books.
Story first. Then the science behind the story. Then the named framework. Then a client application with real numbers. Then a copy-and-paste AI prompt the reader can run before they close the book.
Not a list of tactics. A model with three to five distinct pillars, and a name the reader will repeat back to a friend.
At least thirty real transformations with a name, a starting point, an intervention, and a measured result. Stories carry the book.
Active voice. No em-dashes. No bullet prose inside chapter bodies. No bold inside sentences. A short list of words the editorial team will not let through.
Not a summary. Not a reflection. A working prompt the reader can paste into Claude or ChatGPT inside the next ten minutes, and get a result.
Submit the application. The editorial team reviews every entry. If your project is a fit, the discovery call goes on the calendar inside seven business days. There is no upsell on the call. The team is looking for fit, and only fit.
Seven business days. No upsell. A finite calendar.