Self-Serve
The in-app coach owns the day-to-day. You move from Apply to Discover to Draft on your own schedule. The editorial gate at Step 03 is still the same gate.
The path
Eleven steps. The path does not change. The execution changes by tier.
Every author who comes through the imprint follows the same eleven-step path. The next step is always named. The next owner is always named with it.
- 01
Apply
Owner · Editorial team
Submit your topic, the reader you write for, and the transformation you want them to have. The editorial team reviews every application inside seven business days.
- 02
Discover
Owner · In-app coach
Voice diagnostic, audience audit, framework draft, and a sample chapter. The in-app coach walks you through every prompt.
- 03
Approve
Owner · Editorial gate
Your Discover package goes to the editorial gate. The gate protects every author already inside the imprint.
Editorial gate - 04
Architect
Owner · Editorial team
Title, subtitle, full chapter outline, framework diagram, and a Story Bank with at least thirty tagged stories.
- 05
Draft
Owner · Author + coach
You write thirty to thirty-three chapters in your voice. The coach scans every section and flags voice drift the moment it appears.
- 06
Compile
Owner · Editorial team
The editorial team assembles the master manuscript, the workbook, and the Coach Edition if your tier includes it.
- 07
Polish
Owner · Editorial + design
Line edit, cover design, interior layout, author photos, back cover copy, and foreword coordination.
- 08
Equip
Owner · Launch operator
Landing page, email nurture, ARC reader team, podcast media kit, speaker one-sheet, and the social rollout calendar.
- 09
Distribute
Owner · Production manager
ISBN registration, Amazon and IngramSpark distribution, library channel access, and audiobook narration where included.
- 10
Launch
Owner · Launch operator + VA
Launch week runs through the team. ARC reviews live in 72 hours. Your job is to do the podcasts and show up for the readers.
- 11
Scale
Owner · Founder + team
The book becomes the front door to a business. Keynotes, cohorts, certifications, audiobook, Spanish edition, and the second book if you want one.
01 · 02 · 03 / Phase A · Acceptance04 · 05 · 06 · 07 / Phase B · Build08 · 09 · 10 · 11 / Phase C · Launch & Scale
How the tiers change the path
The path is the same. The team scope changes.
Done-With-You
Add the production manager on the timeline, the editorial team on every section scan, the designer on Polish, the launch operator on Equip. Your weekly cadence is run for you.
Done-For-You
Add the dedicated VA on the inbox, the AI agent infrastructure on volume content, and the founder at the Inner Circle layer for the strategic calls that shape your launch business.
Tier selection happens after the editorial team reads your project on the discovery call. The website does not list a price. The book the team can produce for you is the conversation, and the right tier follows from that.
The book inside you has waited long enough.
Submit the application. The editorial team reviews every entry. If your project is a fit, the discovery call goes on the calendar inside seven business days.