What the team actually runs in launch week.

Most authors think launch week is a launch day. It is not. It is thirty days of operational work the author should not be doing.

Days one to seven

The ARC reader team is mobilized. Reviews live inside seventy-two hours of launch. The launch operator runs daily Amazon and Goodreads optimization on the listing. The dedicated VA fields the podcast intake. The author shows up on podcasts, and only on podcasts.

Days eight to twenty-one

The email sequence runs to the author's existing audience. The AI agent infrastructure pushes thirty days of social posts pulled from the Story Bank. Each post is one of the thirty stories already cataloged for the book.

Days twenty-two to thirty

The launch operator runs the second-wave press kit. The team books the keynote slots that turn the book into the front door of the business. The author writes one note in their voice every week, and otherwise lives inside the work the book is meant to scale.

What the author owns in launch week

The podcasts. The keynote calls. The relationships. Nothing else. The team carries the rest.